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Our Founder
Our team is led by our Founder and CEO, Maya Escobar. With over 10 years of experience in senior leadership roles, Maya has successfully taken 17 products to market. She excels in building brands and optimizing key performance indicators to ensure faster user adoption and increase revenue.
Drawing from her background in the arts, popular education, and rigorous training as a data-driven marketer, Maya loves solving complex problems and making the impossible happen for causes and companies that she believes in. She founded Casa Blue with the vision of helping purpose-driven companies tell their stories and providing them with the resources and tools needed to achieve and exceed their goals.
Prior to founding Casa Blue, Maya served as the VP of Marketing at Farmer’s Fridge, Brand Director and Creative Director at Pangea Money Transfer, and Member Engagement and Creative Director at New Futuro. Maya has an MFA from Washington University in St. Louis and a BFA from the School of the Art Institute of Chicago.
Here are some of the B2C and B2B brands and organizations she’s worked with:
Here are some of the B2C and B2B brands and organizations she’s worked with:
Fintech:
Pangea Money Transfer (including partnerships with 7-11, Univision, Telemundo, Consulates, Saber es Poder, Lendify, and Road to Status)
Wellness and Coaching:
Journify
Omaxen
Diamond Mind
Education:
New Futuro (including partnerships with H&R Block, Teach For America, Allstate, HACE, ACT, and Que Rica Vida)
Ideafire
Arts and Advocacy:
1871
Mijente
Scott D. Pollock & Associates
Making the Road
Found in Fairhill
Zeek Magazine
Food and Beverage:
Farmer's Fridge
Great Central Brewing
Twisted Alchemy
The Team
We love people, obsessively rely on data, and thrive on performance.
We're a team of senior marketing leaders with a wide range of skills and backgrounds that come together through the lens of data and nimble execution. We can promise top results because we only hire top talent. When you work with Casa Blue, you'll always be interacting with professionals with at least 8 years of experience. Through every client project, we've proven that every marketing initiative directly impacts the overall company performance. So if we can't track it, we don’t invest in it.
Let’s work together